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Paul Greenberg's
Experience on the EDGE
Listen to Paul Greenberg's recent podcasts. Programs focus on news, trends, recommendations and interviews with CRM luminaries. Greenberg's podcasts are exclusive to myCRMcareer.com and syndicated internationally.
Don't miss out on the latest CRM news and trends click here.
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Featured Author
Migrating from Sales-Dominant to Multi-Channel Strategies
by John F. (Jeff) Tanner Jr., Ph.D.
What we are willing to accept as truth is often what we are told repeatedly. It costs 5 times as much to acquire a customer as it does to retain one. Turnover in a well-run sales force is still at least 30%. Salespeople are in it for the money. These truths, often believed to be self-evident, are not proved by the exception; rather, the exception has been made the truth by pitchmen and evangelists and believed by those who need a silver bullet.
> > read more
Industry News
2008 CRM Association Conference
Register today for the 2008 CRM Association Conference which will focus on Deepening the Customer Experience. Martha Rogers of 1to1 Magazine will speak along with Paul Greenberg, author of CRM at the Speed of Light and Ginger Conlon, editor-in-chief of 1to1 Media. Over 60 speakers and 200 will attend from across the country.
The Customer Relationship Management Association (CRMA) presents its annual, award-winning conference for CRM practitioners. Last year’s show focused on improving the customer experience in multiple ways, including strategy, process, people and technology. This year’s event is packed with content on how companies are achieving incredible results with broader and deeper customer experience management.
Date: Sept 16-17, 2008
Location: Villa Christina, Atlanta, Georgia
Click here to learn more and sign-up:
CRM Association
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Latin American Certification Seminars Announced for 2008
Customers Forever, a Latin American company devoted to promoting an atmosphere of collaboration between CRM and Marketing Professionals announces "CRM Certification - Latin American Tour 2008" .
Certification Seminars will be offered in:
- Lima, Peru (June 24-25)
- Mexico City, Mexico (July 1-2)
- Cordoba, Argentina (September 2-3)
- Buenos Aires, Argentina (Sept 4-5)
To register or learn more about these seminars, visit Customers Forever
This Week's Hot Candidates
The following CRM Professionals are looking for positions. Please contact Georgia Moore for more information regarding these candidates.
Director / VP / EM Position in CRM
Highly, self-motivated and accomplished, 10+ years in CRM Delivery and Sales, with verifiable track
record of managing multiple and complex business and IT projects ranging $1-15M+ and exceeding expectations.
Report to Global CRM Practice lead for both consulting services and corporate environments; interaction touch points
with Senior Client Executives, Vendors, Support Directors, Customer Advocates, Sales Directors, Product management and
Engineering while managing Global and Regional Escalations, developing CRM Strategies, defining Best Practices for programs
and overseeing delivery of large-scale engagements using Siebel, Microsoft CRM, Kana, Oracle CRM. Extensive experience in
managing and delivering CRM solutions for FINANCIAL SERVICES, HIGH TECH, TRAVEL LEISURE, GOVERMENT services firms. Does this
candidate seem like a fit for your open job opportunity?
Senior Customer Strategy Marketer
Candidate with 20+ years of experience geared to driving marketing, sales and service strategies
that leverage people, process and technology, to better inform and inspire customer strategy that yield
results. This candidate has been successful at creating customer-centric business visions and roadmaps as
well as influencing internal stakeholders to buy into the benefits of customer centricity to achieve both
individual team and organizational goals. As a champion of the customer with cross industry experiences in
Communications, Telecom and Retail, this candidate has been able to influence change, drive innovation and
deliver on results. Are you a national company with large investments in the area of CRM (people, process &
technology) using customer behavioral analytics and customer attitudinal research to drive deep understanding
of the customer, their needs and how to differentiate the brand from competitors and seeking a Senior Customer
Strategy Marketer in Canada?
If you would like to be profiled here, please send you an email to Georgia Moore.
This Week’s Hot Jobs
Regional Implementation
Consultants
Career Opportunity with RightNow:
Rightnow Technologies is seeking Implementation Consultants in the western region of the U.S. and in Washington, DC.
with 2-3 years experience with a leading CRM application and knowledge of IT Systems Development Life Cycle to join
the Rightnow Professional Services team. In this position you will ensure customer satisfaction by successfully
delivering RightNow products using solution delivery skills and business and product best practices. RightNow
Technologies is a leading provider of on-demand software solutions designed to optimize customer service operations
for businesses of all sizes. We have been ranked as the top on-demand Enterprise CRM Suite by Forrester Research,
one of the most influential analyst firms in the world. Not only are we the highest ranked on-demand vendor, we
also received excellent scores relative to Oracle Siebel and SAP, the traditional (on premise) enterprise CRM vendors.
Is this opportunity for you?
Please email vmorosi@rightnow.com for more information.
Senior Strategic Marketing Manager
Career Opportunity with Sage Software:
Sage Software currently has a wonderful opportunity for a Sr. Strategic Marketing Manager with 5 to 10 years of Marketing experience and preferably 4 years working in Technology. Responsibilities include developing annual marketing strategies and plans to grow active customer base, revenue per customer, loyalty, and increase channel effectiveness for Sage Software’s industry leading CRM products ACT! and SalesLogix. This position will work with the Senior Management Team to determine the desired new license revenue, geographic mix, channel mix, anticipated sales close rates, desired raw and signed lead numbers, as well as desired customer revenue, lead and take rates, loyalty and retention goals. Job Location: Scottsdale, AZ.
Is this opportunity for you?
Please email Christine.Laux@sage.com for more information.
Consultant/Senior Consultant
Career Opportunity:
Permanent positions available for Consultants with 3 to 5+ years of experience with .NET (C# and/or VB.NET and/or Jscript, etc), XML, Windows 9x/2000/XP, MS NT/2000, IIS, SQL Server, Oracle and Crystal Reports. In this role, Consultants will conduct workshops to gather client requirements; consults on small to moderately complex engagements for business analysis, process improvement, requirements definition, solution design, development, implementation and education. Candidate can be based anywhere in the US (due to client location, East Coast preferred). Travel 50%-75% Is this opportunity for you?
Please email Georgia Moore for more information.
SAP CRM Practice Leader
Career Opportunity:
Great opportunity to join a CRM Practice dedicated to the growth of their clients, corporate expertise, reputation, Consultants knowledge and skills. The right candidate will have proven full life-cycle experience in managing the implementation of mySAP, CRM, SAP, BW or SAP Netweaver/BI and be viewed as the go-to person on projects. Must have at least 5-6 years of professional experience in consulting, software application/ system implementation and/or specific functional industry expertise. Candidate can be based anywhere in the US (Travel 85%-100%). Is this opportunity for you?
Please email Georgia Moore for more information.
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BetterManagement is pleased to offer this Webcast series, Voice of the Customer. This series explores the Customer Experience, and how best to listen to, learn from, and continuously improve the customer experience.
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