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The Technology Crystal Ball

Looking ahead down the technology timeline, VRM visionary Doc Searls has some

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Is This a Recession? Do We Need to Spend More?

If you're in the business of reaching customers, a possible recession could mean it's time to invest more into your marketing.

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CRM: Build, Buy, or BPM?

Investing in a CRM system comes with the same dilemma you find when you're investing in a new home: are you going to build or buy?

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Customer Loyalty, Customer Advocacy

DestinationCRM discusses the Loyalty Riddle with Marshall Lager today.

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“I don’t understand computers” is not an excuse

The "I'm not a computers person" line will only get you so far when your business is at stake.

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