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 Great post today from Toby Bloomberg, with 62 thoughts on how to put the Big R (that's "Relationship") into customer interactions. Toby writes: "In all honesty, I have always been a bit confused about how one has a relationship with an animate object like a box of cereal, a computer or even a red rose. However, what I do get is that I can develop a relationship with a person. That's one of the reasons why this social media world makes so much sense to me. On Valentine's Day it seemed like a fun post to explore business relationships. How do you build great business relationships with people? Do "clients" and "partners/vendors/suppliers" (I'm never sure word to use)have different points of view about what is important for each? I asked a few successful marketers to play along with me on this one. I'm excited to present 62 inspirational insights from people who work in a wide range of verticals: academia, packaged goods, retail, services, engineering, healthcare, high tech, online and in B2B, B2C and Not for Profit."
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