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Done on the road and sound quality down (Sampson C03 USB mikes are okay but not great), I still manage I think a good one. I Read the News Today Oi Vey

1. Salesforce.com & Google announce SFDC-Google Apps "alliance."
2. NetSuite launches One World globalization/localization. Good move.
3. Oracle brings Deal Management 2.0ish to the table.
4. Zoho announces their enterprise CRM edition - for the midmarket - they're smart.

Lists(less): Three Brain Farts I look at three mistakes made by companies I like - all in the same week. That would be:

1. Pardot - The Enterprise Marketing Automation company which otherwise has a very traditionally comprehensive good marketing solution, offers a email capture feature that shouldn't be there.
2. Infusionsoft - a company that I truly like - a VERY useful and powerful "emarketing" (their term) suite (with SFA) denounces CRM far too gratuitously for my taste.
3. Zoho - one of my champs, my stars, attacks Marc Benioff for reasons that really both make no sense and are simply just nasty.

Experience Matters This week I focus on the truly great experience. Check out the virtual tour (mine is verbal but there is a visual on their site) of Sweetwater Audio - one of the finest companies I have ever dealt with and one that gets the customer in every direction - including internally. Music for the Episode

1. Intro: Got My Mojo Working from the album, The Lost Tapes by Muddy Waters. Buy it at Amazon.com
2. News: I've Got News from the album, The Wheel Man by Watermelon Slim & The Workers. Buy at Amazon.com
3. Experience Matters: Use Your Experience by Charles Bobus. Courtesy of The Podsafe Music Network
4. Outro: Rollin' by Maria Daines. Courtesy of The Podsafe Music Network

Final Note I apologize for the poorer sound this week. Working on the road is a bit more difficult sometimes. I think I've taken care of this. I now have the Apogee Duet which should solve all the sound problems that I have when I go on the road. While the Sampson C03 USB mike is okay, it doesn't meet the standard. If you don't want to go the route of the Apogee which can be a bit pricey there are two other USB mikes to look into - the Rode Podcaster USB mike and the Audio-Technica AT2020 USB mike. Rode sounds good, though looks ugly and feels heavy; don't know about the Audio Technica. I'm going more pro than either.

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Episode #7

I Read the News Today Oi Vey

1. The CRM world was rocked by the rumors of salesforce trying to purchase Zoho, Oracle being asked to purchase salesforce, Microsoft trying to purchase Yahoo and Yahoo talking to Rupert Murdoch to stop Microsoft and then Yahoo being sued by its own shareholders who want them to listen to Microsoft - AGGGH
2. Microsoft decided that its communications protocols would be 30,000 pages of open source.
3. Forrester ranks the enterprise marketing companies - none that good

Lists
I look at BNET's 5 Signs of CRM system failure. I lament my 58 year old uncoolness because I still am stuck with the segment name Lists.

Experience Matters
I review a great customer experience focused blog called "The Perfect Customer Experience" run by Cincom, though you wouldn't know it....and I'm not entirely sure about that.

Sponsors
We say hi to our regular sponsor, MyCRMCareer.com and welcome a new one - Isymmetry.

Music for This Episode

1. Intro: Got My Mojo Working from the album, The Lost Tapes by Muddy Waters. Buy it at Amazon.com
2. News: I've Got News from the album, The Wheel Man by Watermelon Slim & The Workers. Buy at Amazon.com
3. News #2 - It Don't Matter by The Moot. Courtesy of The Podsafe Music Network
4. Experience Matters: Use Your Experience by Charles Bobus. Courtesy of The Podsafe Music Network
5. Outro: Rollin' by Maria Daines. Courtesy of The Podsafe Music Network

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Episode #6

I Read the News Today Oi Vey

1. Oracle announces its Single Tenant Enterprise Edition Siebel CRM on Demand
2. IDC study finds that consumers are on the Internet 32.7 hours a week
3. Loyalty Labs announces its Integrated Marketing Platform V.3.0 - and it really is marketing as a conversation!

Lists

I'm still uncool and lame, because no one gave me a new name for this segment. That sucks.However, also sucking somewhat is the Nucleus Research list of Top 5 CRM Deployment Mistakes and I add my own.

Experience Matters

I like the name of this segment at so many levels. I look at the world of experiential marketing and the Whirlpool Insperience showroom where you can stand there naked and wash your dirty clothes in their premium washer dryers. Sorta.

Music for This Episode

1. Intro: Muddy Waters Got My Mojo Working from the album, The Lost Tapes by Muddy Waters. Buy at Amazon.com
2. News: I've Got News from the album, The Wheel Man by Watermelon Slim & The Workers Buy at Amazon.com
3. Experience Matters: Use Your Experience by Charles Bobus. Courtesy of The Podsafe Music Network
4. Outro: Rollin' by Maria Daines. Courtesy of The Podsafe Music Network

This is a good episode if you like listening to me getting over the flu - and there is a lot of good detail too. Lots. of detail, not phlegm.