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Episode #6

I Read the News Today Oi Vey

1. Oracle announces its Single Tenant Enterprise Edition Siebel CRM on Demand
2. IDC study finds that consumers are on the Internet 32.7 hours a week
3. Loyalty Labs announces its Integrated Marketing Platform V.3.0 - and it really is marketing as a conversation!

Lists

I'm still uncool and lame, because no one gave me a new name for this segment. That sucks.However, also sucking somewhat is the Nucleus Research list of Top 5 CRM Deployment Mistakes and I add my own.

Experience Matters

I like the name of this segment at so many levels. I look at the world of experiential marketing and the Whirlpool Insperience showroom where you can stand there naked and wash your dirty clothes in their premium washer dryers. Sorta.

Music for This Episode

1. Intro: Muddy Waters Got My Mojo Working from the album, The Lost Tapes by Muddy Waters. Buy at Amazon.com
2. News: I've Got News from the album, The Wheel Man by Watermelon Slim & The Workers Buy at Amazon.com
3. Experience Matters: Use Your Experience by Charles Bobus. Courtesy of The Podsafe Music Network
4. Outro: Rollin' by Maria Daines. Courtesy of The Podsafe Music Network

This is a good episode if you like listening to me getting over the flu - and there is a lot of good detail too. Lots. of detail, not phlegm.