I Read The News Today Oi Vey

http://www.1to1media.com/view.aspx?DocID=30261
Delivering an engaging customer experience is essential, but for most organizations, channel partners or retailers deliver the bulk of that experience. So how can companies ensure that their partners are delivering a customer experience that creates loyalty to both parties? One strategy is to work closely with partners to solicit customer feedback, and then use that feedback to help enhance the experience the partners deliver.