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Not much in the way of CRM news this week, so I spent the time on distinguishing VRM and CRM 2.0 - which to my surprise, is somewhat different; I recommend 3 books on CRM 2.0 or Web 2.0 methodologies and pan one; I use silver gleaming in the muck to describe a chart on Customer Value I found that's very good and how customer value works; add some new music too. I Read The News Today Oi Vey aka "The Word" The news is so scarce, that I discuss the differences between CRM 2.0 and vendor relationship management instead. Check out PGreenblog for the online version of this discussion. Lists(less> Recommending books - or trashing them is a dirty business, but someone has to do it. So I do it. Recommended

1. Groundswell by Charlene Li, Josh Bernoff - 4 stars
2. The Game Changer by A.G. Lafley & Ram Charan - 4 stars
3. Citizen Marketers by Ben McConnell & Jackie Huba of the excellent Church of the Customer blog - 4.5 stars (a little better than the show I think)

Highly NOT Recommended

1. Making Meaning by Steve Diller, Nathan Shedroff (who I highly respect) & Darrel Rhea - 1 star

Experience Matters In an incredible twist of fate, and at the level of Olympian irony, I speak of a great chart on what constitutes customer value that I revere that I found in....the one book I didn't recommend this week - Making Meaning. I equate it to the find this week by a Swedish 9 year old of 7500 gleaming silver XIII century coins in the muck of an ancient battlefield. and of course: Music for This Episode

1. Intro: Got My Mojo Working from the album, The Lost Tapes by Muddy Waters. Buy it at Amazon.com
2. The Word: Joan Jett
   "The Word" (mp3)
   from "Music For The Cure"
   (ItsAboutMusic.com)
   
   Buy at iTunes Music Store
   Buy at Amazon
   
3. Experience Matters: Use Your Experience by Charles Bobus. Courtesy of The Podsafe Music Network
4. Outro: Rollin' by Maria Daines. Courtesy of The Podsafe Music Network

Looking ahead down the technology timeline, VRM visionary Doc Searls has some

Doc Searls writes a fantastic treatise on Vendor Relationship Management.